Deal Sheet: 2026 Expedition Active

Bill Knight Ford of Stillwater · Stillwater, OK · VIN: 1FMJU1J87TEA30540

Negotiation Guide

Opening Offer

$71,116

Fair Price

$72,616

Walk Away Above

$72,918

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,898

Est. Invoice$68,095

Holdback (est.)$2,197

MSRP (Sticker)$73,220

Asking Price$72,720

Markup-$500

Est. Dealer Margin on This Car$6,822

Percentile37% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)-$2,155

Avg Markup (Expedition)-$389

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$914

Price History

Jul 9, 2026$73,220 → $72,720(-$500)

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