Deal Sheet: 2026 Expedition Active

Eugene Vaughn Ford Sales, Inc. · Marked Tree, AR · VIN: 1FMJU1J87TEA17478

Negotiation Guide

Opening Offer

$72,064

Fair Price

$73,564

Walk Away Above

$73,869

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,758

Est. Invoice$68,983

Holdback (est.)$2,225

MSRP (Sticker)$74,175

Asking Price$73,675

Markup-$500

Est. Dealer Margin on This Car$6,918

Percentile37% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,300

Avg Markup (Expedition)-$500

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,267

Price History

Jul 9, 2026$74,175 → $73,675(-$500)

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