Deal Sheet: 2027 Expedition Active

Uptown Ford · Wauwatosa, WI · VIN: 1FMJU1J86VEA04496

Negotiation Guide

Opening Offer

$72,972

Fair Price

$74,472

Walk Away Above

$74,504

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$67,082

Est. Invoice$69,318

Holdback (est.)$2,236

MSRP (Sticker)$74,535

Asking Price$74,535

Markup$0

Est. Dealer Margin on This Car$7,454

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)+$449

Avg Markup (Expedition)$0

% Below MSRP65%

Avg Days to Sell20 days

Avg Sold Markup+$106

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