Negotiation Guide
Opening Offer
$66,955
Fair Price
$68,455
Walk Away Above
$68,847
- • Recent buyers paid ~$63 below MSRP
- • Sitting 47 days (avg 23) — extra leverage
Price Breakdown
Est. Dealer Cost$62,316
Est. Invoice$64,393
Holdback (est.)$2,077
MSRP (Sticker)$69,240
Asking Price$69,240
Markup$0
Est. Dealer Margin on This Car$6,924
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1089
Avg Markup-$63
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory183 vehicles
Avg Markup (All Models)-$3,626
Avg Markup (Expedition)-$250
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$877
Cheaper Expedition Active Inventory
Billy Wood FordJena, LA
-$2,000$67,84040d
LUV FordHenryetta, OK
-$2,000$71,62540d
Toliver Ford of MineolaMineola, TX
-$2,000$67,34540d
Claude DeBeaux, Inc.Vivian, LA
-$2,000$72,13540d
Cavender Grande FordSan Antonio, TX
-$2,000$72,78040d
Griffith Ford, Inc.Uvalde, TX
-$2,000$68,03040d
Terrebonne FordHouma, LA
-$2,000$71,58540d
Gulf Coast FordAngleton, TX
-$2,000$68,33540d
Yaklin FordRichwood, TX
-$2,000$67,34540d
George Kell FordNewport, AR
-$2,000$68,34040d