Deal Sheet: 2027 Expedition Active

Tim Short Ford of Morehead · Morehead, KY · VIN: 1FMJU1J85VEA05901

Negotiation Guide

Opening Offer

$72,097

Fair Price

$73,597

Walk Away Above

$73,629

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$66,294

Est. Invoice$68,504

Holdback (est.)$2,210

MSRP (Sticker)$73,660

Asking Price$73,660

Markup$0

Est. Dealer Margin on This Car$7,366

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,976

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$846

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