Deal Sheet: 2026 Expedition Active

Sondalle Ford · Berlin, WI · VIN: 1FMJU1J84TEA34738

Negotiation Guide

Opening Offer

$71,602

Fair Price

$73,102

Walk Away Above

$73,406

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$66,339

Est. Invoice$68,550

Holdback (est.)$2,211

MSRP (Sticker)$73,710

Asking Price$73,710

Markup$0

Est. Dealer Margin on This Car$7,371

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory18 vehicles

Avg Markup (All Models)-$2,083

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$600

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