Deal Sheet: 2027 Expedition Active

Prater Ford, Inc. · Calhoun, GA · VIN: 1FMJU1J83VEA04763

Negotiation Guide

Opening Offer

$74,107

Fair Price

$75,607

Walk Away Above

$75,639

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$68,103

Est. Invoice$70,373

Holdback (est.)$2,270

MSRP (Sticker)$75,670

Asking Price$75,670

Markup$0

Est. Dealer Margin on This Car$7,567

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$1,941

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,719

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