Deal Sheet: 2026 Expedition Active

Soerens Ford, Inc. · Brookfield, WI · VIN: 1FMJU1J82TEA46628

Negotiation Guide

Opening Offer

$69,533

Fair Price

$71,033

Walk Away Above

$71,329

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$64,463

Est. Invoice$66,611

Holdback (est.)$2,149

MSRP (Sticker)$71,625

Asking Price$71,625

Markup$0

Est. Dealer Margin on This Car$7,163

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$2,478

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,458

Cheaper Expedition Active Inventory

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-$2,000$67,84040d

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-$2,000$71,62540d

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-$2,000$72,13540d

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Griffith Ford, Inc.Uvalde, TX

-$2,000$68,03040d

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-$2,000$71,58540d

Gulf Coast FordAngleton, TX

-$2,000$68,33540d

Yaklin FordRichwood, TX

-$2,000$67,34540d

George Kell FordNewport, AR

-$2,000$68,34040d