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Deal Sheet: 2026 Expedition Active
Lake Keowee Ford · Seneca, SC · VIN: 1FMJU1J81TEA50962
Negotiation Guide
Opening Offer
$72,987
Fair Price
$74,487
Walk Away Above
$74,888
- • Recent buyers paid ~$328 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,761
Est. Invoice$70,020
Holdback (est.)$2,259
MSRP (Sticker)$75,290
Asking Price$74,790
Markup-$500
Est. Dealer Margin on This Car$7,029
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold787
Avg Markup-$328
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$1,469
Avg Markup (Expedition)-$233
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,560
Price History
Aug 20, 2026$75,290 → $74,790(-$500)
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