Deal Sheet: 2026 Expedition Active

Ben Davis Ford, Inc. · Auburn, IN · VIN: 1FMJU1J81TEA48533

Negotiation Guide

Opening Offer

$67,716

Fair Price

$69,216

Walk Away Above

$69,506

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$62,816

Est. Invoice$64,909

Holdback (est.)$2,094

MSRP (Sticker)$69,795

Asking Price$69,795

Markup$0

Est. Dealer Margin on This Car$6,980

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,903

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$739

Cheaper Expedition Active Inventory

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-$2,000$67,34540d

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-$2,000$68,34040d