Deal Sheet: 2026 Expedition Active

Capital Ford of Columbus · Columbus, OH · VIN: 1FMJU1J81TEA39833

Negotiation Guide

Opening Offer

$72,878

Fair Price

$74,378

Walk Away Above

$74,686

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$67,496

Est. Invoice$69,745

Holdback (est.)$2,250

MSRP (Sticker)$74,995

Asking Price$74,995

Markup$0

Est. Dealer Margin on This Car$7,500

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$2,449

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$898

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