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Deal Sheet: 2026 Expedition Active

Athens Ford · Athens, GA · VIN: 1FMJU1J80TEA44733

Negotiation Guide

Opening Offer
$70,930
Fair Price
$72,430
Walk Away Above
$72,825
  • Recent buyers paid ~$328 below MSRP
  • Sitting 75 days (avg 46) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,898
Est. Invoice$68,095
Holdback (est.)$2,197
MSRP (Sticker)$73,220
Asking Price$72,720
Markup-$500
Est. Dealer Margin on This Car$6,822
Percentile22% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold787
Avg Markup-$328
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days

Dealer Profile

Inventory340 vehicles
Avg Markup (All Models)-$1,785
Avg Markup (Expedition)-$119
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,426

Price History

Aug 20, 2026$73,220$72,720(-$500)