Deal Sheet: 2026 Expedition Active

J. O. Williams Motors, Inc. · Gladewater, TX · VIN: 1FMJU1H8XTEA50500

Negotiation Guide

Opening Offer

$66,774

Fair Price

$68,274

Walk Away Above

$68,529

• Recent buyers paid ~$63 below MSRP
• Sitting 38 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$61,907

Est. Invoice$63,970

Holdback (est.)$2,064

MSRP (Sticker)$68,785

Asking Price$68,285

Markup-$500

Est. Dealer Margin on This Car$6,379

Percentile37% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory23 vehicles

Avg Markup (All Models)-$2,174

Avg Markup (Expedition)-$429

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$364

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