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Deal Sheet: 2026 Expedition Active
Ed Sherling Ford, Inc. · Enterprise, AL · VIN: 1FMJU1H8XTEA19523
Negotiation Guide
Opening Offer
$68,153
Fair Price
$69,653
Walk Away Above
$70,039
- • Recent buyers paid ~$328 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,383
Est. Invoice$65,495
Holdback (est.)$2,113
MSRP (Sticker)$70,425
Asking Price$69,925
Markup-$500
Est. Dealer Margin on This Car$6,543
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold787
Avg Markup-$328
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$2,358
Avg Markup (Expedition)-$833
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,796
Price History
Aug 20, 2026$70,425 → $69,925(-$500)
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