Deal Sheet: 2026 Expedition Active

Billingsley Ford of Lawton · Lawton, OK · VIN: 1FMJU1H8XTEA05864

Negotiation Guide

Opening Offer

$68,247

Fair Price

$69,747

Walk Away Above

$70,039

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,297

Est. Invoice$65,407

Holdback (est.)$2,110

MSRP (Sticker)$70,330

Asking Price$69,830

Markup-$500

Est. Dealer Margin on This Car$6,533

Percentile37% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$2,624

Avg Markup (Expedition)-$227

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,214

Price History

Jul 9, 2026$70,330 → $69,830(-$500)

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