Deal Sheet: 2027 Expedition Active

Ed Murdock Ford · Lavonia, GA · VIN: 1FMJU1H84VEA06396

Negotiation Guide

Opening Offer

$67,002

Fair Price

$68,502

Walk Away Above

$68,534

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$61,709

Est. Invoice$63,765

Holdback (est.)$2,057

MSRP (Sticker)$68,565

Asking Price$68,565

Markup$0

Est. Dealer Margin on This Car$6,857

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory1028 vehicles

Avg Markup (All Models)+$626

Avg Markup (Expedition)$0

% Below MSRP31%

Avg Days to Sell28 days

Avg Sold Markup+$865

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