Deal Sheet: 2027 Expedition Active

Randall Reed's Planet Ford · Humble, TX · VIN: 1FMJU1H84VEA06351

Negotiation Guide

Opening Offer

$67,907

Fair Price

$69,407

Walk Away Above

$69,439

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$62,523

Est. Invoice$64,607

Holdback (est.)$2,084

MSRP (Sticker)$69,470

Asking Price$69,470

Markup$0

Est. Dealer Margin on This Car$6,947

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory527 vehicles

Avg Markup (All Models)-$2,776

Avg Markup (Expedition)-$87

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,335

Cheaper Expedition Active Inventory

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