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Deal Sheet: 2026 Expedition Active
Riverside Ford · Macon, GA · VIN: 1FMJU1H84TEA40254
Negotiation Guide
Opening Offer
$69,261
Fair Price
$70,761
Walk Away Above
$71,150
- • Recent buyers paid ~$328 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,386
Est. Invoice$66,532
Holdback (est.)$2,146
MSRP (Sticker)$71,540
Asking Price$71,040
Markup-$500
Est. Dealer Margin on This Car$6,654
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold787
Avg Markup-$328
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$796
Avg Markup (Expedition)-$318
% Below MSRP80%
Avg Days to Sell32 days
Avg Sold Markup-$1,512
Price History
Aug 20, 2026$71,540 → $71,040(-$500)
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