Deal Sheet: 2026 Expedition Active

Ford of Cookeville · Cookeville, TN · VIN: 1FMJU1H83TEA31738

Negotiation Guide

Opening Offer

$66,836

Fair Price

$68,336

Walk Away Above

$68,728

• Recent buyers paid ~$63 below MSRP
• Sitting 47 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,208

Est. Invoice$64,282

Holdback (est.)$2,074

MSRP (Sticker)$69,120

Asking Price$68,620

Markup-$500

Est. Dealer Margin on This Car$6,412

Percentile37% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$1,646

Avg Markup (Expedition)-$214

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup-$931

Price History

Jul 9, 2026$69,120 → $68,620(-$500)

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