Deal Sheet: 2026 Expedition Active

Gwinnett Place Ford · Duluth, GA · VIN: 1FMJU1H82TEA51253

Negotiation Guide

Opening Offer

$69,410

Fair Price

$70,910

Walk Away Above

$71,300

• Recent buyers paid ~$328 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,521

Est. Invoice$66,672

Holdback (est.)$2,151

MSRP (Sticker)$71,690

Asking Price$71,190

Markup-$500

Est. Dealer Margin on This Car$6,669

Percentile22% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold787

Avg Markup-$328

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,299

Avg Markup (Expedition)-$172

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,117

Price History

Aug 20, 2026$71,690 → $71,190(-$500)

Cheaper Expedition Active Inventory

Hixson FordLeesville, LA

-$2,000$64,23568d

McLarty Daniel FordBentonville, AR

-$2,000$64,39568d

Herlong Ford, Inc.Edgefield, SC

-$1,500$67,97075d

Causeway FordManahawkin, NJ

-$1,500$68,43575d

Dick Hannah FordSandy, OR

-$1,500$65,39568d

Denny Menholt FordButte, MT

-$1,500$66,88568d

Nielsen Ford of Morristown, Inc.Morristown, NJ

-$1,500$67,88075d

Huntley FordHuntley, IL

-$1,500$71,54068d

Ed Sherling Ford, Inc.Enterprise, AL

-$1,500$72,53575d

Paul Miller Ford, Inc.Lexington, KY

-$1,500$71,84068d