Deal Sheet: 2026 Expedition Active

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FMJU1H80TEA31776

Negotiation Guide

Opening Offer

$66,346

Fair Price

$67,846

Walk Away Above

$68,236

• Recent buyers paid ~$63 below MSRP
• Sitting 47 days (avg 23) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,763

Est. Invoice$63,821

Holdback (est.)$2,059

MSRP (Sticker)$68,625

Asking Price$68,125

Markup-$500

Est. Dealer Margin on This Car$6,363

Percentile37% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$2,618

Avg Markup (Expedition)-$113

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,021

Price History

Jul 9, 2026$68,625 → $68,125(-$500)

Cheaper Expedition Active Inventory

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-$2,000$67,84040d

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-$2,000$71,62540d

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-$2,000$67,34540d

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