Negotiation Guide
Opening Offer
$68,426
Fair Price
$69,926
Walk Away Above
$70,218
- • Recent buyers paid ~$63 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,459
Est. Invoice$65,574
Holdback (est.)$2,115
MSRP (Sticker)$70,510
Asking Price$70,010
Markup-$500
Est. Dealer Margin on This Car$6,551
Percentile37% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1089
Avg Markup-$63
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory84 vehicles
Avg Markup (All Models)-$2,488
Avg Markup (Expedition)-$333
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$795
Price History
Jul 9, 2026$70,510 → $70,010(-$500)
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