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Deal Sheet: 2026 Expedition Platinum MAX
Johnson Ford, Inc. · Atmore, AL · VIN: 1FMJK1MG5TEA32005
Negotiation Guide
Opening Offer
$98,064
Fair Price
$99,564
Walk Away Above
$99,955
- • Recent buyers paid ~$127 below MSRP
- • Sitting 71 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$90,311
Est. Invoice$93,321
Holdback (est.)$3,010
MSRP (Sticker)$100,345
Asking Price$99,845
Markup-$500
Est. Dealer Margin on This Car$9,535
Percentile14% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold1259
Avg Markup-$127
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$2,515
Avg Markup (Expedition)-$200
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$2,488
Price History
Aug 20, 2026$100,345 → $99,845(-$500)
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