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Deal Sheet: 2026 Expedition Platinum MAX
Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FMJK1MG5TEA11185
Negotiation Guide
Opening Offer
$92,863
Fair Price
$94,363
Walk Away Above
$94,737
- • Recent buyers paid ~$127 below MSRP
- • Sitting 71 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$85,599
Est. Invoice$88,452
Holdback (est.)$2,853
MSRP (Sticker)$95,110
Asking Price$94,610
Markup-$500
Est. Dealer Margin on This Car$9,011
Percentile14% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold1259
Avg Markup-$127
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory316 vehicles
Avg Markup (All Models)-$552
Avg Markup (Expedition)-$333
% Below MSRP73%
Avg Days to Sell44 days
Avg Sold Markup-$1,091
Price History
Aug 20, 2026$95,110 → $94,610(-$500)
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