Deal Sheet: 2027 Expedition Platinum MAX

Willis Ford, Inc. · Smyrna, DE · VIN: 1FMJK1MG2VEA04553

Negotiation Guide

Opening Offer

$90,118

Fair Price

$91,618

Walk Away Above

$91,681

• Recent buyers paid ~$127 below MSRP

Price Breakdown

Est. Dealer Cost$82,571

Est. Invoice$85,323

Holdback (est.)$2,752

MSRP (Sticker)$91,745

Asking Price$91,745

Markup$0

Est. Dealer Margin on This Car$9,175

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1259

Avg Markup-$127

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)-$3,079

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$2,223

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