Deal Sheet: 2026 Expedition Platinum MAX

River Bend Ford, Inc. · Bainbridge, GA · VIN: 1FMJK1M8XTEA10896

Negotiation Guide

Opening Offer

$84,248

Fair Price

$85,748

Walk Away Above

$86,164

• Recent buyers paid ~$127 below MSRP
• Sitting 78 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,922

Est. Invoice$80,519

Holdback (est.)$2,597

MSRP (Sticker)$86,580

Asking Price$86,080

Markup-$500

Est. Dealer Margin on This Car$8,158

Percentile14% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold1259

Avg Markup-$127

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,200

Avg Markup (Expedition)-$200

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$1,779

Price History

Aug 20, 2026$86,580 → $86,080(-$500)

Cheaper Expedition Platinum MAX Inventory

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-$500$84,36078d

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-$500$95,85571d

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-$500$84,11571d

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-$500$83,61578d

DARCARS FordLanham, MD

-$500$83,61578d

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-$500$88,73025d

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-$500$84,76078d

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-$500$95,20571d

Sunrise FordFort Pierce, FL

-$500$86,50071d