Deal Sheet: 2027 Expedition Platinum MAX

Randall Reed's Planet Ford · Humble, TX · VIN: 1FMJK1L8XVEA03483

Negotiation Guide

Opening Offer

$80,108

Fair Price

$81,608

Walk Away Above

$81,671

• Recent buyers paid ~$127 below MSRP

Price Breakdown

Est. Dealer Cost$73,562

Est. Invoice$76,014

Holdback (est.)$2,452

MSRP (Sticker)$81,735

Asking Price$81,735

Markup$0

Est. Dealer Margin on This Car$8,174

Percentile100% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold1259

Avg Markup-$127

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory577 vehicles

Avg Markup (All Models)-$2,227

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,241

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