Deal Sheet: 2026 Bronco Outer Banks

Dowling Ford, Inc. · Cheshire, CT · VIN: 1FMDE8BH1TLB02071

Negotiation Guide

Opening Offer

$53,665

Fair Price

$55,165

Walk Away Above

$56,245

• Recent buyers paid ~$2,160 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,593

Est. Invoice$53,312

Holdback (est.)$1,720

MSRP (Sticker)$57,325

Asking Price$55,825

Markup-$1,500

Est. Dealer Margin on This Car$4,233

Percentile45% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$2,085

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,709

Price History

Jul 9, 2026$57,325 → $55,325(-$2,000)

Aug 6, 2026$55,325 → $55,825(+$500)

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