Deal Sheet: 2026 Grand Wagoneer UPLAND 4X4

Lithia Chrysler Jeep of Reno · Reno, NV · VIN: 1C4SJVAP1TS191516

Negotiation Guide

Opening Offer

$75,101

Fair Price

$76,601

Walk Away Above

$76,626

• Recent buyers paid ~$49 below MSRP

Price Breakdown

Est. Dealer Cost$68,985

Est. Invoice$71,285

Holdback (est.)$2,300

MSRP (Sticker)$76,650

Asking Price$76,650

Markup$0

Est. Dealer Margin on This Car$7,665

Percentile100% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold369

Avg Markup-$49

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$3,283

Avg Markup (Grand Wagoneer)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,666

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