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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Reed Jeep Chrysler Dodge Ram · Merriam, KS · VIN: 1C4PJXFNXTW312173
Negotiation Guide
Opening Offer
$54,787
Fair Price
$56,287
Walk Away Above
$58,058
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,847
Est. Invoice$55,642
Holdback (est.)$1,795
MSRP (Sticker)$59,830
Asking Price$56,830
Markup-$3,000
Est. Dealer Margin on This Car$2,983
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory279 vehicles
Avg Markup (All Models)-$3,769
Avg Markup (Wrangler)-$3,439
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$4,726
Price History
Jul 1, 2026$60,325 → $61,825(+$1,500)
Jul 4, 2026$61,825 → $58,825(-$3,000)
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