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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Helms Motor Co Inc · Lexington, TN · VIN: 1C4RJXFG6TW173895
This Is Already a Great Deal
Opening Offer
$66,893
Asking Price
$66,020
Max Price
$66,020
- • No recent sold data — targeting invoice price
- • Asking price is already $2,586 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,393
Est. Invoice$68,606
Holdback$2,213
MSRP (Sticker)$73,770
Asking Price$66,020
Markup-$7,750
Dealer Margin on This Car$-373
Percentile0% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$2,580
Avg Markup (Wrangler)-$2,194
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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