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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Swope Chrysler Dodge Jeep · Elizabethtown, KY · VIN: 1C4PJXFNXTW306406
Negotiation Guide
Opening Offer
$60,479
Fair Price
$61,979
Walk Away Above
$63,777
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,018
Est. Invoice$60,985
Holdback (est.)$1,967
MSRP (Sticker)$65,575
Asking Price$62,575
Markup-$3,000
Est. Dealer Margin on This Car$3,558
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$4,495
Avg Markup (Wrangler)-$3,222
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$5,430
Price History
Jul 1, 2026$66,070 → $67,570(+$1,500)
Jul 4, 2026$67,570 → $64,570(-$3,000)
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