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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
McGovern Chrysler Jeep Dodge Ram · Newton, MA · VIN: 1C4PJXFNXTW294953
Negotiation Guide
Opening Offer
$57,725
Fair Price
$59,225
Walk Away Above
$61,015
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,525
Est. Invoice$58,409
Holdback (est.)$1,884
MSRP (Sticker)$62,805
Asking Price$59,805
Markup-$3,000
Est. Dealer Margin on This Car$3,281
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory226 vehicles
Avg Markup (All Models)-$3,442
Avg Markup (Wrangler)-$2,984
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$3,724
Price History
Jul 1, 2026$63,300 → $64,800(+$1,500)
Jul 4, 2026$64,800 → $61,800(-$3,000)
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