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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Perkins Motor Company, Inc. · Colorado Springs, CO · VIN: 1C4PJXFNXTW192035

Negotiation Guide

Opening Offer
$51,842
Fair Price
$53,342
Walk Away Above
$55,109
  • Recent buyers paid ~$3,229 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,188
Est. Invoice$52,894
Holdback (est.)$1,706
MSRP (Sticker)$56,875
Asking Price$53,875
Markup-$3,000
Est. Dealer Margin on This Car$2,688
Percentile98% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1230
Avg Markup-$3,229
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory233 vehicles
Avg Markup (All Models)-$4,574
Avg Markup (Wrangler)-$3,524
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,848

Price History

Jul 1, 2026$57,370$58,870(+$1,500)
Jul 4, 2026$58,870$55,870(-$3,000)