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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Dothan Chrysler Dodge Jeep Ram FIAT · Dothan, AL · VIN: 1C4PJXFN9TW200092
Negotiation Guide
Opening Offer
$57,221
Fair Price
$58,721
Walk Away Above
$60,335
- • Recent buyers paid ~$3,229 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,755
Est. Invoice$57,614
Holdback (est.)$1,859
MSRP (Sticker)$61,950
Asking Price$58,950
Markup-$3,000
Est. Dealer Margin on This Car$3,195
Percentile98% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold1230
Avg Markup-$3,229
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$4,616
Avg Markup (Wrangler)-$3,036
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$5,378
Price History
Jul 1, 2026$62,445 → $63,945(+$1,500)
Jul 4, 2026$63,945 → $60,945(-$3,000)
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