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Deal Sheet: 2026 Wrangler 4-DOOR SPORT

Imperial Valley Chrysler Dodge Jeep Ram · Imperial, CA · VIN: 1C4PJXDN7TW306754

Negotiation Guide

Opening Offer
$41,287
Fair Price
$42,787
Walk Away Above
$44,886
  • Recent buyers paid ~$4,148 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,287
Est. Invoice$43,696
Holdback (est.)$1,410
MSRP (Sticker)$46,985
Asking Price$42,985
Markup-$4,000
Est. Dealer Margin on This Car$699
Percentile57% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold709
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory175 vehicles
Avg Markup (All Models)-$4,296
Avg Markup (Wrangler)-$3,305
% Below MSRP99%
Avg Days to Sell23 days
Avg Sold Markup-$4,402

Price History

Jul 1, 2026$46,480$48,980(+$2,500)
Jul 4, 2026$48,980$44,980(-$4,000)