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Deal Sheet: 2026 Wrangler 4-DOOR SPORT
Richardson Chrysler Jeep Dodge Ram · Richardson, TX · VIN: 1C4PJXDN3TW237478
Negotiation Guide
Opening Offer
$39,820
Fair Price
$41,320
Walk Away Above
$43,337
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,820
Est. Invoice$42,180
Holdback (est.)$1,361
MSRP (Sticker)$45,355
Asking Price$41,605
Markup-$3,750
Est. Dealer Margin on This Car$786
Percentile74% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold709
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$4,484
Avg Markup (Wrangler)-$3,293
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$5,371
Price History
Jul 1, 2026$45,100 → $47,350(+$2,250)
Jul 4, 2026$47,350 → $43,600(-$3,750)
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