Deal Sheet: 2025 Wrangler 4-DOOR SPORT

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXDG7SW663304

Negotiation Guide

Opening Offer

$40,886

Fair Price

$42,386

Walk Away Above

$44,463

• Recent buyers paid ~$4,148 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$41,886

Est. Invoice$43,282

Holdback (est.)$1,396

MSRP (Sticker)$46,540

Asking Price$46,540

Markup$0

Est. Dealer Margin on This Car$4,654

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold709

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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