Deal Sheet: 2025 Wrangler 4-DOOR SPORT

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXDG1SW663296

Negotiation Guide

Opening Offer

$39,271

Fair Price

$40,771

Walk Away Above

$42,758

• Recent buyers paid ~$4,148 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$40,271

Est. Invoice$41,613

Holdback (est.)$1,342

MSRP (Sticker)$44,745

Asking Price$44,745

Markup$0

Est. Dealer Margin on This Car$4,475

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold709

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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