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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Dan Deery Motor Company · Waterloo, IA · VIN: 1C4PJXCN9TW259549
Negotiation Guide
Opening Offer
$56,872
Fair Price
$58,372
Walk Away Above
$59,339
- • Recent buyers paid ~$1,622 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,275
Est. Invoice$56,084
Holdback (est.)$1,809
MSRP (Sticker)$60,305
Asking Price$58,805
Markup-$1,500
Est. Dealer Margin on This Car$4,531
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory430 vehicles
Avg Markup (All Models)-$3,645
Avg Markup (Wrangler)-$2,875
% Below MSRP86%
Avg Days to Sell25 days
Avg Sold Markup-$1,915
Price History
Jul 1, 2026$60,800 → $62,300(+$1,500)
Jul 4, 2026$62,300 → $60,800(-$1,500)
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