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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Dan Deery Motor Company · Waterloo, IA · VIN: 1C4PJXCN9TW177336

Negotiation Guide

Opening Offer
$54,965
Fair Price
$56,465
Walk Away Above
$58,590
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,644
Est. Invoice$56,465
Holdback$1,821
MSRP (Sticker)$60,715
Asking Price$58,215
Markup-$2,500
Dealer Margin on This Car$3,572
Percentile26% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory519 vehicles
Avg Markup (All Models)-$2,251
Avg Markup (Wrangler)-$1,587
% Below MSRP96%
Avg Days to Sell22 days
Avg Sold Markup-$1,276