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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Smith Haven Chrysler Jeep Dodge · Saint James, NY · VIN: 1C4PJXCN8TW252477
Negotiation Guide
Opening Offer
$54,017
Fair Price
$55,517
Walk Away Above
$56,476
- • Recent buyers paid ~$1,622 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,692
Est. Invoice$53,415
Holdback (est.)$1,723
MSRP (Sticker)$57,435
Asking Price$55,935
Markup-$1,500
Est. Dealer Margin on This Car$4,244
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory532 vehicles
Avg Markup (All Models)-$3,756
Avg Markup (Wrangler)-$2,918
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,557
Price History
Jul 1, 2026$57,930 → $59,430(+$1,500)
Jul 4, 2026$59,430 → $57,930(-$1,500)
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