Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Jason Lewis Chrysler Dodge Jeep Ram · Sparta, TN · VIN: 1C4PJXCN8TW215557

Negotiation Guide

Opening Offer

$53,395

Fair Price

$54,895

Walk Away Above

$55,853

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,129

Est. Invoice$52,833

Holdback (est.)$1,704

MSRP (Sticker)$56,810

Asking Price$55,310

Markup-$1,500

Est. Dealer Margin on This Car$4,181

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$4,175

Avg Markup (Wrangler)-$2,846

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,392

Price History

Jul 1, 2026$57,305 → $58,805(+$1,500)

Jul 4, 2026$58,805 → $57,305(-$1,500)

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