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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Sarasota Chrysler Dodge Jeep Ram FIAT · Sarasota, FL · VIN: 1C4PJXCN7TW162124
Negotiation Guide
Opening Offer
$51,445
Fair Price
$52,945
Walk Away Above
$54,937
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,237
Est. Invoice$52,945
Holdback$1,708
MSRP (Sticker)$56,930
Asking Price$54,430
Markup-$2,500
Dealer Margin on This Car$3,193
Percentile26% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory330 vehicles
Avg Markup (All Models)-$2,828
Avg Markup (Wrangler)-$2,049
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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