Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Gwinnett Chrysler Dodge Jeep Ram · Stone Mountain, GA · VIN: 1C4PJXCN6TW211197

Negotiation Guide

Opening Offer

$50,644

Fair Price

$52,144

Walk Away Above

$53,095

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,641

Est. Invoice$50,262

Holdback (est.)$1,621

MSRP (Sticker)$54,045

Asking Price$52,545

Markup-$1,500

Est. Dealer Margin on This Car$3,905

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$4,255

Avg Markup (Wrangler)-$3,144

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$5,238

Price History

Jul 1, 2026$54,540 → $56,040(+$1,500)

Jul 4, 2026$56,040 → $54,540(-$1,500)

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