Deal Sheet: 2025 Wrangler 2-DOOR RUBICON

Columbia Chrysler Dodge Jeep Ram FIAT · Columbia, TN · VIN: 1C4PJXCN3SW649125

Negotiation Guide

Opening Offer

$50,709

Fair Price

$52,209

Walk Away Above

$53,160

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$48,699

Est. Invoice$50,322

Holdback (est.)$1,623

MSRP (Sticker)$54,110

Asking Price$54,110

Markup$0

Est. Dealer Margin on This Car$5,411

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$4,056

Avg Markup (Wrangler)-$2,430

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$3,223

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