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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Puente Hills Chrysler Dodge Jeep Ram · City of Industry, CA · VIN: 1C4PJXCN1TW312583
Negotiation Guide
Opening Offer
$50,560
Fair Price
$52,060
Walk Away Above
$53,010
- • Recent buyers paid ~$1,622 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,564
Est. Invoice$50,183
Holdback (est.)$1,619
MSRP (Sticker)$53,960
Asking Price$52,460
Markup-$1,500
Est. Dealer Margin on This Car$3,896
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$4,365
Avg Markup (Wrangler)-$3,429
% Below MSRP99%
Avg Days to Sell28 days
Avg Sold Markup-$4,164
Price History
Jul 1, 2026$54,455 → $55,955(+$1,500)
Jul 4, 2026$55,955 → $54,455(-$1,500)
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