Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Criswell Chrysler Jeep Dodge Ram FIAT · Gaithersburg, MD · VIN: 1C4PJXCN1TW209177

Negotiation Guide

Opening Offer

$55,574

Fair Price

$57,074

Walk Away Above

$58,037

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,100

Est. Invoice$54,870

Holdback (est.)$1,770

MSRP (Sticker)$59,000

Asking Price$57,500

Markup-$1,500

Est. Dealer Margin on This Car$4,400

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory412 vehicles

Avg Markup (All Models)-$3,763

Avg Markup (Wrangler)-$2,980

% Below MSRP90%

Avg Days to Sell27 days

Avg Sold Markup-$2,683

Price History

Jul 1, 2026$59,495 → $60,995(+$1,500)

Jul 4, 2026$60,995 → $59,495(-$1,500)

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