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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Coastline Chrysler Dodge Jeep Ram · San Juan Capistrano, CA · VIN: 1C4PJXCN1TW150891
Negotiation Guide
Opening Offer
$52,027
Fair Price
$53,527
Walk Away Above
$54,481
- • Recent buyers paid ~$1,622 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,892
Est. Invoice$51,555
Holdback (est.)$1,663
MSRP (Sticker)$55,435
Asking Price$53,935
Markup-$1,500
Est. Dealer Margin on This Car$4,044
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$3,829
Avg Markup (Wrangler)-$3,431
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$3,451
Price History
Jul 1, 2026$55,930 → $57,430(+$1,500)
Jul 4, 2026$57,430 → $55,930(-$1,500)
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