← Vehicle Details
Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Pearson Chrysler Jeep Dodge · Richmond, VA · VIN: 1C4PJXCN0TW165673
Negotiation Guide
Opening Offer
$53,403
Fair Price
$54,903
Walk Away Above
$56,969
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,132
Est. Invoice$54,903
Holdback$1,771
MSRP (Sticker)$59,035
Asking Price$56,535
Markup-$2,500
Dealer Margin on This Car$3,404
Percentile26% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory258 vehicles
Avg Markup (All Models)-$1,989
Avg Markup (Wrangler)-$2,094
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$170
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