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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Pearson Chrysler Jeep Dodge · Richmond, VA · VIN: 1C4PJXCN0TW165673
This Is Already a Great Deal
Opening Offer
$52,904
Asking Price
$54,540
Max Price
$54,540
- • Recent buyers paid ~$1,622 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $584 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,336
Est. Invoice$53,047
Holdback (est.)$1,711
MSRP (Sticker)$57,040
Asking Price$54,540
Markup-$2,500
Est. Dealer Margin on This Car$3,204
Percentile25% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold90
Avg Markup-$1,622
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory272 vehicles
Avg Markup (All Models)-$2,321
Avg Markup (Wrangler)-$3,520
% Below MSRP99%
Avg Days to Sell19 days
Avg Sold Markup-$785
Price History
Jul 1, 2026$56,535 → $58,035(+$1,500)
Jul 4, 2026$58,035 → $56,535(-$1,500)
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